Train today

ELITE FIREARMS INSTRUCTION

Firearms training is about Competence, Responsibility, and Decisiveness under pressure - not ego or round count.

4.7 Rating From 75+ Happy Clients

Train today

ELITE FIREARMS INSTRUCTION

Firearms training is about Competence, Responsibility, and Decisiveness under pressure - not ego or round count.

4.7 Rating From 75+ Happy Clients

Train today

ELITE FIREARMS INSTRUCTION

Firearms training is about Competence, Responsibility, and Decisiveness under pressure - not ego or round count.

4.7 Rating From 75+ Happy Clients

Firearms Program

Firearms Program

What's included in the
programming

What's included in the
programming

Is this for you?

Is this for you?

Who This Is For

Who This Is For

Firearms training is about Competence, Responsibility, and Decisiveness under pressure - not ego or round count.

First-time gun owners seeking a strong foundation

First-time gun owners seeking a strong foundation

Experienced shooters looking to eliminate inefficiencies

Experienced shooters looking to eliminate inefficiencies

Military and Law Enforcement refining fundamentals and decision-making

Military and Law Enforcement refining fundamentals and decision-making

Civilians serious about self-defense and performance

Civilians serious about self-defense and performance

Training Formats:

1-on-1 Private Instruction

Small Group / Class Instruction

Remote Coaching & Analysis

Host a class near you! (6 student minimum)

Classes

Upcoming classes (TBD)

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12 spots

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12 spots

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12 spots

Recommended by

Backed by Firearms Leaders

Rob is a dedicated practitioner of any craft he is pursuing.  He wants to know as much as he can about the thing he is trying to master, and he has great drive and passion for being the best he can be in order to reach those goals.  He dives deep into the topics to pull out as much as he can from them.  He is actively seeking help from others to help him grow as a mentor to others, along with having a high level of skill to be able to demonstrate the results he is looking to help others attain.  You will have someone who is invested in becoming the best of themselves, so they can also help you become the best of you, and that is something I highly support!

Rob Epifania

USPSA GM | Systematic Performance Concepts

Rob is a dedicated practitioner of any craft he is pursuing.  He wants to know as much as he can about the thing he is trying to master, and he has great drive and passion for being the best he can be in order to reach those goals.  He dives deep into the topics to pull out as much as he can from them.  He is actively seeking help from others to help him grow as a mentor to others, along with having a high level of skill to be able to demonstrate the results he is looking to help others attain.  You will have someone who is invested in becoming the best of themselves, so they can also help you become the best of you, and that is something I highly support!

Rob Epifania

USPSA GM | Systematic Performance Concepts

Rob is a dedicated practitioner of any craft he is pursuing.  He wants to know as much as he can about the thing he is trying to master, and he has great drive and passion for being the best he can be in order to reach those goals.  He dives deep into the topics to pull out as much as he can from them.  He is actively seeking help from others to help him grow as a mentor to others, along with having a high level of skill to be able to demonstrate the results he is looking to help others attain.  You will have someone who is invested in becoming the best of themselves, so they can also help you become the best of you, and that is something I highly support!

Rob Epifania

USPSA GM | Systematic Performance Concepts

As a full-time Shooting Coach and competitive shooter, I've never looked to “hire” anyone - but Rob is the first guy I wanted to bring in to work with me. Being in the Practical Shooting industry for over a Decade now, the few things I have consistently seen succeed is work ethic and passion- and that is what Rob is all about. In my career as a coach and competitor, being a GM or successful coach takes a level of dedication most people do not understand. But Rob embodies the drive it takes to make it happen, and his constant pursuit of higher standards and excellence is why I currently choose to work with him. “Be An Asset” isn't just a catchy tagline, but a lifestyle thar Rob brings to his work that most people are missing.

Sam Callahan

USPSA GM | Callahan Training Group

As a full-time Shooting Coach and competitive shooter, I've never looked to “hire” anyone - but Rob is the first guy I wanted to bring in to work with me. Being in the Practical Shooting industry for over a Decade now, the few things I have consistently seen succeed is work ethic and passion- and that is what Rob is all about. In my career as a coach and competitor, being a GM or successful coach takes a level of dedication most people do not understand. But Rob embodies the drive it takes to make it happen, and his constant pursuit of higher standards and excellence is why I currently choose to work with him. “Be An Asset” isn't just a catchy tagline, but a lifestyle thar Rob brings to his work that most people are missing.

Sam Callahan

USPSA GM | Callahan Training Group

As a full-time Shooting Coach and competitive shooter, I've never looked to “hire” anyone - but Rob is the first guy I wanted to bring in to work with me. Being in the Practical Shooting industry for over a Decade now, the few things I have consistently seen succeed is work ethic and passion- and that is what Rob is all about. In my career as a coach and competitor, being a GM or successful coach takes a level of dedication most people do not understand. But Rob embodies the drive it takes to make it happen, and his constant pursuit of higher standards and excellence is why I currently choose to work with him. “Be An Asset” isn't just a catchy tagline, but a lifestyle thar Rob brings to his work that most people are missing.

Sam Callahan

USPSA GM | Callahan Training Group

Rob is a talented instructor who’s passion to improve the performance of his students is evident from the moment you meet him.  When I first worked with Rob in a class his shooting acumen was clearly on another level.  While his shooting talent is undeniable, what I quickly noticed was how engaged Rob was with not only the content and self-improvement, but in making his training partners around him better.  That selfless desire to see others improve is such a rare quality in even the most talented instructors.  For Rob it seems to be his driving force.  He is the perfect collision between hard work, genuine selfless desire to coach and natural talent that you would want in a training partner, instructor, or coach!

Phillip Groff

PA LEO & Firearms Instructor | Vigr Training LLC

Rob is a talented instructor who’s passion to improve the performance of his students is evident from the moment you meet him.  When I first worked with Rob in a class his shooting acumen was clearly on another level.  While his shooting talent is undeniable, what I quickly noticed was how engaged Rob was with not only the content and self-improvement, but in making his training partners around him better.  That selfless desire to see others improve is such a rare quality in even the most talented instructors.  For Rob it seems to be his driving force.  He is the perfect collision between hard work, genuine selfless desire to coach and natural talent that you would want in a training partner, instructor, or coach!

Phillip Groff

PA LEO & Firearms Instructor | Vigr Training LLC

Rob is a talented instructor who’s passion to improve the performance of his students is evident from the moment you meet him.  When I first worked with Rob in a class his shooting acumen was clearly on another level.  While his shooting talent is undeniable, what I quickly noticed was how engaged Rob was with not only the content and self-improvement, but in making his training partners around him better.  That selfless desire to see others improve is such a rare quality in even the most talented instructors.  For Rob it seems to be his driving force.  He is the perfect collision between hard work, genuine selfless desire to coach and natural talent that you would want in a training partner, instructor, or coach!

Phillip Groff

PA LEO & Firearms Instructor | Vigr Training LLC

Rob is an incredible shooting instructor, very knowledgeable, patient, and invested in the people he trains. What sets him apart is his genuine love for people and his desire to see them grow, not just in skill but in confidence and discipline. His fitness program adds real structure to your life and pushes you to show up with consistency and purpose.

Maddy Scholar

Red Letter Project | Security & Personal Defense | Rotarian & Former Rotary Global Grant Scholar

Rob is an incredible shooting instructor, very knowledgeable, patient, and invested in the people he trains. What sets him apart is his genuine love for people and his desire to see them grow, not just in skill but in confidence and discipline. His fitness program adds real structure to your life and pushes you to show up with consistency and purpose.

Maddy Scholar

Red Letter Project | Security & Personal Defense | Rotarian & Former Rotary Global Grant Scholar

Rob is an incredible shooting instructor, very knowledgeable, patient, and invested in the people he trains. What sets him apart is his genuine love for people and his desire to see them grow, not just in skill but in confidence and discipline. His fitness program adds real structure to your life and pushes you to show up with consistency and purpose.

Maddy Scholar

Red Letter Project | Security & Personal Defense | Rotarian & Former Rotary Global Grant Scholar

I have had several interactions with Rob as a competitor and student.  His passion and commitment to helping people is truly genuine.  This is a key attribute that I look for when assessing instructors.  Instructors actual capabilities will grow overtime but their passion and commitment to sharing that knowledge is an attribute that can’t be taught. Rob commitment, passion, and dedication is admirable and something all instructors to strive to bring to their clients.

Paul Costa

USPSA M | Broken Arrow Defense Group LLC | Walther Pro Staff Instructor | Safariland Cadre

I have had several interactions with Rob as a competitor and student.  His passion and commitment to helping people is truly genuine.  This is a key attribute that I look for when assessing instructors.  Instructors actual capabilities will grow overtime but their passion and commitment to sharing that knowledge is an attribute that can’t be taught. Rob commitment, passion, and dedication is admirable and something all instructors to strive to bring to their clients.

Paul Costa

USPSA M | Broken Arrow Defense Group LLC | Walther Pro Staff Instructor | Safariland Cadre

I have had several interactions with Rob as a competitor and student.  His passion and commitment to helping people is truly genuine.  This is a key attribute that I look for when assessing instructors.  Instructors actual capabilities will grow overtime but their passion and commitment to sharing that knowledge is an attribute that can’t be taught. Rob commitment, passion, and dedication is admirable and something all instructors to strive to bring to their clients.

Paul Costa

USPSA M | Broken Arrow Defense Group LLC | Walther Pro Staff Instructor | Safariland Cadre

I highly recommend training with Rob for several reasons.  Firstly, he truly cares about the progression of his students.  Secondly, he has the knowledge and skill to back it up.  Rob has been instrumental in my own personal training journey.  Rob doesn’t train people for the money; he does it because he loves helping others.

Mike Shaw

Police Officer | Hyperion Strategies

I highly recommend training with Rob for several reasons.  Firstly, he truly cares about the progression of his students.  Secondly, he has the knowledge and skill to back it up.  Rob has been instrumental in my own personal training journey.  Rob doesn’t train people for the money; he does it because he loves helping others.

Mike Shaw

Police Officer | Hyperion Strategies

I highly recommend training with Rob for several reasons.  Firstly, he truly cares about the progression of his students.  Secondly, he has the knowledge and skill to back it up.  Rob has been instrumental in my own personal training journey.  Rob doesn’t train people for the money; he does it because he loves helping others.

Mike Shaw

Police Officer | Hyperion Strategies

Rob is a highly effective firearms instructor and fitness coach known for his direct, no-nonsense approach to training. He communicates clearly and gets straight to the point, setting high standards without sugarcoating expectations, which helps students quickly understand what is required to perform safely and effectively. Rob’s depth of technical knowledge, emphasis on accountability, and unwavering focus on proper execution make him especially effective in the environments he works in. His straightforward demeanor, combined with professionalism and integrity, earns the respect of those he trains and produces measurable results. I recommend Rob without hesitation to anyone seeking serious, results-driven instruction.

Frank Bito

Bullcreek Strategic & Escarpment Arms | US Army Veteran | Firearms Educator | Firearms Manufacturer

Rob is a highly effective firearms instructor and fitness coach known for his direct, no-nonsense approach to training. He communicates clearly and gets straight to the point, setting high standards without sugarcoating expectations, which helps students quickly understand what is required to perform safely and effectively. Rob’s depth of technical knowledge, emphasis on accountability, and unwavering focus on proper execution make him especially effective in the environments he works in. His straightforward demeanor, combined with professionalism and integrity, earns the respect of those he trains and produces measurable results. I recommend Rob without hesitation to anyone seeking serious, results-driven instruction.

Frank Bito

Bullcreek Strategic & Escarpment Arms | US Army Veteran | Firearms Educator | Firearms Manufacturer

Rob is a highly effective firearms instructor and fitness coach known for his direct, no-nonsense approach to training. He communicates clearly and gets straight to the point, setting high standards without sugarcoating expectations, which helps students quickly understand what is required to perform safely and effectively. Rob’s depth of technical knowledge, emphasis on accountability, and unwavering focus on proper execution make him especially effective in the environments he works in. His straightforward demeanor, combined with professionalism and integrity, earns the respect of those he trains and produces measurable results. I recommend Rob without hesitation to anyone seeking serious, results-driven instruction.

Frank Bito

Bullcreek Strategic & Escarpment Arms | US Army Veteran | Firearms Educator | Firearms Manufacturer

FAQ

FAQ

Frequently asked questions

Frequently asked questions

Rob Lindsay

Founder @ Assets Only

Do I need prior experience to attend your firearms courses?

No. We train true beginners through advanced shooters. Our courses are structured to meet you where you are, whether you’ve never handled a firearm or you’re a professional seeking to refine performance under stress. Safety, fundamentals, and progression are always the priority.

Do I need prior experience to attend your firearms courses?

No. We train true beginners through advanced shooters. Our courses are structured to meet you where you are, whether you’ve never handled a firearm or you’re a professional seeking to refine performance under stress. Safety, fundamentals, and progression are always the priority.

Do I need prior experience to attend your firearms courses?

No. We train true beginners through advanced shooters. Our courses are structured to meet you where you are, whether you’ve never handled a firearm or you’re a professional seeking to refine performance under stress. Safety, fundamentals, and progression are always the priority.

Is your training focused on civilians, law enforcement, or military?

All three. Our curriculum is principle-based, not job-title based. While tactics may scale based on role and legal authority, the fundamentals of shooting, movement, and mindset remain universal. Civilians train within legal self-defense parameters, while professionals train within their operational scope.

Is your training focused on civilians, law enforcement, or military?

All three. Our curriculum is principle-based, not job-title based. While tactics may scale based on role and legal authority, the fundamentals of shooting, movement, and mindset remain universal. Civilians train within legal self-defense parameters, while professionals train within their operational scope.

Is your training focused on civilians, law enforcement, or military?

All three. Our curriculum is principle-based, not job-title based. While tactics may scale based on role and legal authority, the fundamentals of shooting, movement, and mindset remain universal. Civilians train within legal self-defense parameters, while professionals train within their operational scope.

Will this training actually make me more effective in a real situation?

Yes—if you show up ready to learn. Skill alone isn’t enough. We train mindset, discipline, and repeatable performance under pressure. Our goal isn’t to make you fast on a timer—it’s to make you competent, accountable, and capable when it matters most.

Will this training actually make me more effective in a real situation?

Yes—if you show up ready to learn. Skill alone isn’t enough. We train mindset, discipline, and repeatable performance under pressure. Our goal isn’t to make you fast on a timer—it’s to make you competent, accountable, and capable when it matters most.

Will this training actually make me more effective in a real situation?

Yes—if you show up ready to learn. Skill alone isn’t enough. We train mindset, discipline, and repeatable performance under pressure. Our goal isn’t to make you fast on a timer—it’s to make you competent, accountable, and capable when it matters most.

Implement the Assets Only Performance Protocol Today

Become the ASSET your friends, family and community deserve.

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© 2026 Assets Only. All rights reserved.

Implement the Assets Only Performance Protocol Today

Become the ASSET your friends, family and community deserve.

Follow us

Legal

Privacy Policy

Terms & Conditions

© 2026 Assets Only. All rights reserved.

Implement the Assets Only Performance Protocol Today

Become the ASSET your friends, family and community deserve.

Follow us

Legal

Privacy Policy

Terms & Conditions

© 2026 Assets Only. All rights reserved.