Fitness & Mindset Coaching

ELITE PERFORMANCE & LONGEVITY TRAINING

Your training is built with you, not handed to you.

Lifestyle, work schedule, travel, equipment access, injuries, and stress are all accounted for. The goal is simple: remove friction so execution becomes inevitable.

Data-Driven Nutrition Protocol. No dogma. No guesswork


Fill out the form to transform your life today.

4.7 Rating From 75+ Happy Clients

Fitness & Mindset Coaching

ELITE PERFORMANCE & LONGEVITY TRAINING

Your training is built with you, not handed to you.

Lifestyle, work schedule, travel, equipment access, injuries, and stress are all accounted for. The goal is simple: remove friction so execution becomes inevitable.

Data-Driven Nutrition Protocol. No dogma. No guesswork


Fill out the form to transform your life today.

4.7 Rating From 75+ Happy Clients

Fitness & Mindset Coaching

ELITE PERFORMANCE & LONGEVITY TRAINING

Your training is built with you, not handed to you.

Lifestyle, work schedule, travel, equipment access, injuries, and stress are all accounted for. The goal is simple: remove friction so execution becomes inevitable.

Data-Driven Nutrition Protocol. No dogma. No guesswork


Fill out the form to transform your life today.

4.7 Rating From 75+ Happy Clients

6–12 Month Personalized Protocol

6–12 Month Personalized Protocol

ELITE PERFORMANCE & LONGEVITY TRAINING

ELITE PERFORMANCE & LONGEVITY TRAINING

ELITE PERFORMANCE & LONGEVITY TRAINING

The programming is facilitated within 3 main pillars:

The programming is facilitated within 3 main pillars:

Customized Workout Programming

Individualized training built around your structure, goals, and timeline - with clear progression, intelligent volume management, and long-term planning that drives performance without compromising longevity.

Customized Workout Programming

Individualized training built around your structure, goals, and timeline - with clear progression, intelligent volume management, and long-term planning that drives performance without compromising longevity.

Customized Workout Programming

Individualized training built around your structure, goals, and timeline - with clear progression, intelligent volume management, and long-term planning that drives performance without compromising longevity.

Customized Nutrition Protocols

Personalized nutrition protocols designed to support training output, recovery, and long-term health - with clear guidelines, structured adjustments, and zero reliance on generic plans or guesswork.

Customized Nutrition Protocols

Personalized nutrition protocols designed to support training output, recovery, and long-term health - with clear guidelines, structured adjustments, and zero reliance on generic plans or guesswork.

Customized Nutrition Protocols

Personalized nutrition protocols designed to support training output, recovery, and long-term health - with clear guidelines, structured adjustments, and zero reliance on generic plans or guesswork.

Mindset & Accountability

Execution-focused systems that enforce consistency over motivation - combining standards, progress tracking, and regular check-ins to ensure discipline, follow-through, and sustained results.

Mindset & Accountability

Execution-focused systems that enforce consistency over motivation - combining standards, progress tracking, and regular check-ins to ensure discipline, follow-through, and sustained results.

Mindset & Accountability

Execution-focused systems that enforce consistency over motivation - combining standards, progress tracking, and regular check-ins to ensure discipline, follow-through, and sustained results.

Recommended by

Backed by Leaders in Fitness

Training with Rob goes far beyond getting stronger or fitter. He brings a standard that forces you to show up prepared, focused, and honest with yourself. Every session has intent, nothing is random, nothing is wasted. He pushes you to develop confidence under pressure, discipline in your habits, and pride in doing things the right way even when no one is watching. The strength you build in the gym is real, but the bigger change is how you carry yourself outside of it, sharper, more capable, and more accountable in every area of life.

Randy Hill

Online Performance / Strength Coach | High Risk Fitness

Training with Rob goes far beyond getting stronger or fitter. He brings a standard that forces you to show up prepared, focused, and honest with yourself. Every session has intent, nothing is random, nothing is wasted. He pushes you to develop confidence under pressure, discipline in your habits, and pride in doing things the right way even when no one is watching. The strength you build in the gym is real, but the bigger change is how you carry yourself outside of it, sharper, more capable, and more accountable in every area of life.

Randy Hill

Online Performance / Strength Coach | High Risk Fitness

Training with Rob goes far beyond getting stronger or fitter. He brings a standard that forces you to show up prepared, focused, and honest with yourself. Every session has intent, nothing is random, nothing is wasted. He pushes you to develop confidence under pressure, discipline in your habits, and pride in doing things the right way even when no one is watching. The strength you build in the gym is real, but the bigger change is how you carry yourself outside of it, sharper, more capable, and more accountable in every area of life.

Randy Hill

Online Performance / Strength Coach | High Risk Fitness

I recommend training with Rob because he doesn’t just coach fitness, he builds capable, disciplined people. His entire approach is rooted in accountability, ownership, and rejecting a victim mindset. He trains you to be an asset: to your team, your family, and yourself. The physical work is demanding, but the real value is the mindset he instills — grit, consistency, and the willingness to do hard things when it would be easier to quit. That mentality transfers far beyond the gym and into every area of life.

Taylor Foster

Physical Therapist | Rapid Recovery: Sports Therapy and Performance

I recommend training with Rob because he doesn’t just coach fitness, he builds capable, disciplined people. His entire approach is rooted in accountability, ownership, and rejecting a victim mindset. He trains you to be an asset: to your team, your family, and yourself. The physical work is demanding, but the real value is the mindset he instills — grit, consistency, and the willingness to do hard things when it would be easier to quit. That mentality transfers far beyond the gym and into every area of life.

Taylor Foster

Physical Therapist | Rapid Recovery: Sports Therapy and Performance

I recommend training with Rob because he doesn’t just coach fitness, he builds capable, disciplined people. His entire approach is rooted in accountability, ownership, and rejecting a victim mindset. He trains you to be an asset: to your team, your family, and yourself. The physical work is demanding, but the real value is the mindset he instills — grit, consistency, and the willingness to do hard things when it would be easier to quit. That mentality transfers far beyond the gym and into every area of life.

Taylor Foster

Physical Therapist | Rapid Recovery: Sports Therapy and Performance

At a high level, progress requires structure, standards, and consistency. Those principles are what carried me to Grand Master and what it takes to stay there. When it came time to address my fitness and conditioning, I brought Rob into my corner. As a competition shooter and practical shooting coach, he understands the physical demands of this sport and the lifestyle that comes with it. His programming is structured, realistic, and tailored to the individual. Expectations are clear, accountability is non-negotiable, and the work gets done.

David Wampler

USPSA GM | Wampler Dynamic Consulting

At a high level, progress requires structure, standards, and consistency. Those principles are what carried me to Grand Master and what it takes to stay there. When it came time to address my fitness and conditioning, I brought Rob into my corner. As a competition shooter and practical shooting coach, he understands the physical demands of this sport and the lifestyle that comes with it. His programming is structured, realistic, and tailored to the individual. Expectations are clear, accountability is non-negotiable, and the work gets done.

David Wampler

USPSA GM | Wampler Dynamic Consulting

At a high level, progress requires structure, standards, and consistency. Those principles are what carried me to Grand Master and what it takes to stay there. When it came time to address my fitness and conditioning, I brought Rob into my corner. As a competition shooter and practical shooting coach, he understands the physical demands of this sport and the lifestyle that comes with it. His programming is structured, realistic, and tailored to the individual. Expectations are clear, accountability is non-negotiable, and the work gets done.

David Wampler

USPSA GM | Wampler Dynamic Consulting

I’d definitely recommend training with Rob. The main reason is his drive to be better him self and the high standard he holds him self to. It is obvious in his own on demand skill.  He walks the walk so to speak and translates it well in his words and methodology.  The biggest thing is his drive personally to see you succeed and smash through any growing pain or plateau.

Vinny DeYarmon

USPSA GM | Monsoon Tactical LLC

I’d definitely recommend training with Rob. The main reason is his drive to be better him self and the high standard he holds him self to. It is obvious in his own on demand skill.  He walks the walk so to speak and translates it well in his words and methodology.  The biggest thing is his drive personally to see you succeed and smash through any growing pain or plateau.

Vinny DeYarmon

USPSA GM | Monsoon Tactical LLC

I’d definitely recommend training with Rob. The main reason is his drive to be better him self and the high standard he holds him self to. It is obvious in his own on demand skill.  He walks the walk so to speak and translates it well in his words and methodology.  The biggest thing is his drive personally to see you succeed and smash through any growing pain or plateau.

Vinny DeYarmon

USPSA GM | Monsoon Tactical LLC

Rob is a high energy and passionate professional. He is eager to learn, quick to execute and is deeply invested in those around him. Rob has a solid work ethic and is receptive to feedback. The value he brings to his business partners, clients and friends is genuine and meaningful. I look forward to watching him grow as a coach and trainer.

Raul Martinez

Rogue-Methods | Leadership Developed

Rob is a high energy and passionate professional. He is eager to learn, quick to execute and is deeply invested in those around him. Rob has a solid work ethic and is receptive to feedback. The value he brings to his business partners, clients and friends is genuine and meaningful. I look forward to watching him grow as a coach and trainer.

Raul Martinez

Rogue-Methods | Leadership Developed

Rob is a high energy and passionate professional. He is eager to learn, quick to execute and is deeply invested in those around him. Rob has a solid work ethic and is receptive to feedback. The value he brings to his business partners, clients and friends is genuine and meaningful. I look forward to watching him grow as a coach and trainer.

Raul Martinez

Rogue-Methods | Leadership Developed

I first met Rob for the first time in April of 2024 in PA while taking a JJ Racá a class.  I’d know Rob via Instagram and dug his passion for fitness as well as shooting and found him to be as genuine and raw in real life as he was on the Internet.    Rob is a better person than he is a coach and shooter.  Humble, generous and committed to helping others.  Those are the qualities that endear me to Rob, his vision and motivation.  I am proud to be his friend and current client.   You will see changes that transcend fitness and shooting in your life, should you choose to train with Rob.  Which you absolutely should.

Chris Urrutia

USPSA M | Vortex Edge

I first met Rob for the first time in April of 2024 in PA while taking a JJ Racá a class.  I’d know Rob via Instagram and dug his passion for fitness as well as shooting and found him to be as genuine and raw in real life as he was on the Internet.    Rob is a better person than he is a coach and shooter.  Humble, generous and committed to helping others.  Those are the qualities that endear me to Rob, his vision and motivation.  I am proud to be his friend and current client.   You will see changes that transcend fitness and shooting in your life, should you choose to train with Rob.  Which you absolutely should.

Chris Urrutia

USPSA M | Vortex Edge

I first met Rob for the first time in April of 2024 in PA while taking a JJ Racá a class.  I’d know Rob via Instagram and dug his passion for fitness as well as shooting and found him to be as genuine and raw in real life as he was on the Internet.    Rob is a better person than he is a coach and shooter.  Humble, generous and committed to helping others.  Those are the qualities that endear me to Rob, his vision and motivation.  I am proud to be his friend and current client.   You will see changes that transcend fitness and shooting in your life, should you choose to train with Rob.  Which you absolutely should.

Chris Urrutia

USPSA M | Vortex Edge

For those interested in a life changing path patiently steered by an actual craftsman, this is it. This isn’t a fly by night diet plan or another ultra-consumerized workout plan that’ll leave you exactly where you started. Robs mindset and passion are palpable and engaging and above all endearing as you both work towards the goals set in front of you. As a coach myself, Rob is a breath of fresh air in a space that typically has a lot of noise and clutter. I trusted Rob as professional and thru that became friends and peers. Give this program a chance, you won’t regret it.

Hunter Freeland

Hunter Freeland Shooting

For those interested in a life changing path patiently steered by an actual craftsman, this is it. This isn’t a fly by night diet plan or another ultra-consumerized workout plan that’ll leave you exactly where you started. Robs mindset and passion are palpable and engaging and above all endearing as you both work towards the goals set in front of you. As a coach myself, Rob is a breath of fresh air in a space that typically has a lot of noise and clutter. I trusted Rob as professional and thru that became friends and peers. Give this program a chance, you won’t regret it.

Hunter Freeland

Hunter Freeland Shooting

For those interested in a life changing path patiently steered by an actual craftsman, this is it. This isn’t a fly by night diet plan or another ultra-consumerized workout plan that’ll leave you exactly where you started. Robs mindset and passion are palpable and engaging and above all endearing as you both work towards the goals set in front of you. As a coach myself, Rob is a breath of fresh air in a space that typically has a lot of noise and clutter. I trusted Rob as professional and thru that became friends and peers. Give this program a chance, you won’t regret it.

Hunter Freeland

Hunter Freeland Shooting

One of the most valuable assets that a fitness coach can provide is getting a client to truly buy into a plan to get them in the best shape of their life. Rob provides not only well structured training and nutrition coaching but where he truly shines is finding how to communicate his message to every client he coaches and pushes their kind and body to limits not thought possible. With this combination, progress is inevitable.

Austin Smithonic

Smithonic Training Solutions | Online Fitness Coaching

One of the most valuable assets that a fitness coach can provide is getting a client to truly buy into a plan to get them in the best shape of their life. Rob provides not only well structured training and nutrition coaching but where he truly shines is finding how to communicate his message to every client he coaches and pushes their kind and body to limits not thought possible. With this combination, progress is inevitable.

Austin Smithonic

Smithonic Training Solutions | Online Fitness Coaching

One of the most valuable assets that a fitness coach can provide is getting a client to truly buy into a plan to get them in the best shape of their life. Rob provides not only well structured training and nutrition coaching but where he truly shines is finding how to communicate his message to every client he coaches and pushes their kind and body to limits not thought possible. With this combination, progress is inevitable.

Austin Smithonic

Smithonic Training Solutions | Online Fitness Coaching

I recommend training with Rob to anyone who needs real accountability and mental structure. He meets you exactly where you’re at, then holds the line until your mindset catches up with your potential. A lot of people talk about discipline and mental toughness (Rob actually lives it) If you want tough love, clarity, and someone who won’t let you lie to yourself. Rob is your coach you want on your side.

Mark Matsumoto

Mybiomechanics

I recommend training with Rob to anyone who needs real accountability and mental structure. He meets you exactly where you’re at, then holds the line until your mindset catches up with your potential. A lot of people talk about discipline and mental toughness (Rob actually lives it) If you want tough love, clarity, and someone who won’t let you lie to yourself. Rob is your coach you want on your side.

Mark Matsumoto

Mybiomechanics

I recommend training with Rob to anyone who needs real accountability and mental structure. He meets you exactly where you’re at, then holds the line until your mindset catches up with your potential. A lot of people talk about discipline and mental toughness (Rob actually lives it) If you want tough love, clarity, and someone who won’t let you lie to yourself. Rob is your coach you want on your side.

Mark Matsumoto

Mybiomechanics

FAQ

FAQ

Frequently asked questions

Frequently asked questions

Rob Lindsay

Founder @ Assets Only

Rob Lindsay

Founder @ Assets Only

Rob Lindsay

Founder @ Assets Only

Is this coaching just about workouts and nutrition?

No. Training the body without training the mind leads to short-term results. Our coaching integrates fitness, nutrition, recovery, habits, and mindset so progress is sustainable. We address discipline, consistency, stress management, and identity—because results come from who you become, not just what you do.

Is this coaching just about workouts and nutrition?

No. Training the body without training the mind leads to short-term results. Our coaching integrates fitness, nutrition, recovery, habits, and mindset so progress is sustainable. We address discipline, consistency, stress management, and identity—because results come from who you become, not just what you do.

Is this coaching just about workouts and nutrition?

No. Training the body without training the mind leads to short-term results. Our coaching integrates fitness, nutrition, recovery, habits, and mindset so progress is sustainable. We address discipline, consistency, stress management, and identity—because results come from who you become, not just what you do.

Who is this coaching designed for?

This coaching is for anyone who’s ready to take ownership of their health and performance—from former athletes and professionals to individuals who’ve let fitness slip due to life, work, or stress. We work with beginners and advanced clients alike, scaling intensity while maintaining high standards.

Who is this coaching designed for?

This coaching is for anyone who’s ready to take ownership of their health and performance—from former athletes and professionals to individuals who’ve let fitness slip due to life, work, or stress. We work with beginners and advanced clients alike, scaling intensity while maintaining high standards.

Who is this coaching designed for?

This coaching is for anyone who’s ready to take ownership of their health and performance—from former athletes and professionals to individuals who’ve let fitness slip due to life, work, or stress. We work with beginners and advanced clients alike, scaling intensity while maintaining high standards.

How is your approach different from typical online coaching?

Most programs give you a template and disappear. We provide structure, accountability, and coaching, not just information. Every plan is built around your goals, schedule, and current capabilities, with adjustments made as your body and mindset adapt.

How is your approach different from typical online coaching?

Most programs give you a template and disappear. We provide structure, accountability, and coaching, not just information. Every plan is built around your goals, schedule, and current capabilities, with adjustments made as your body and mindset adapt.

How is your approach different from typical online coaching?

Most programs give you a template and disappear. We provide structure, accountability, and coaching, not just information. Every plan is built around your goals, schedule, and current capabilities, with adjustments made as your body and mindset adapt.

Do I need to be in shape before starting?

Absolutely not. You start where you are. Our job is to build you up safely and progressively, not break you down. Ego has no place in effective training—consistency and execution do.

Do I need to be in shape before starting?

Absolutely not. You start where you are. Our job is to build you up safely and progressively, not break you down. Ego has no place in effective training—consistency and execution do.

Do I need to be in shape before starting?

Absolutely not. You start where you are. Our job is to build you up safely and progressively, not break you down. Ego has no place in effective training—consistency and execution do.

What kind of results should I realistically expect?

Results depend on effort and consistency. Clients can expect improved strength, conditioning, body composition, energy, and confidence. More importantly, they develop habits and mental discipline that carry over into work, relationships, and daily life.

What kind of results should I realistically expect?

Results depend on effort and consistency. Clients can expect improved strength, conditioning, body composition, energy, and confidence. More importantly, they develop habits and mental discipline that carry over into work, relationships, and daily life.

What kind of results should I realistically expect?

Results depend on effort and consistency. Clients can expect improved strength, conditioning, body composition, energy, and confidence. More importantly, they develop habits and mental discipline that carry over into work, relationships, and daily life.

Implement the Assets Only Performance Protocol Today

Become the ASSET your friends, family and community deserve.

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Terms & Conditions

© 2026 Assets Only. All rights reserved.

Implement the Assets Only Performance Protocol Today

Become the ASSET your friends, family and community deserve.

Follow us

Legal

Privacy Policy

Terms & Conditions

© 2026 Assets Only. All rights reserved.

Implement the Assets Only Performance Protocol Today

Become the ASSET your friends, family and community deserve.

Follow us

Legal

Privacy Policy

Terms & Conditions

© 2026 Assets Only. All rights reserved.